Published: January 27, 2025 at 7:27 pm
Updated on January 27, 2025 at 7:27 pm
Jennifer Rosenthal, who used to be the Head of Communications at Grayscale Investments, is now the Chief Communications Officer at the DeFi Education Fund (DEF). She made her announcement on X, letting everyone know that she’s excited to promote DeFi and push for policies that help it grow in the U.S.
During her time at Grayscale, Rosenthal managed communications through some big moments, such as the company’s attempts to push for U.S. spot Bitcoin ETFs. She’s also worked as a communications consultant and led emerging market communications at Pearson, giving her a solid footing in finance and digital currency trading platforms.
“You guys got a real good one, @fund_defi. Congrats @jenn_rosenthal!!” — Eleanor Terrett (@EleanorTerrett) January 27, 2025
At DEF, Rosenthal plans to highlight the game-changing potential of DeFi. For those who don’t know, DeFi is all about using blockchain tech to replicate traditional financial services like lending, borrowing, and trading. The catch? It does this without the middlemen—like banks—so users can engage directly in financial transactions.
DEF focuses on research and advocacy to educate policymakers and the public about decentralized finance. With Rosenthal on board, they’ll be ramping up their communications to better inform and engage people about the benefits of DeFi.
“As I turn the page towards my next professional chapter, I will be focused on helping to tell the story of decentralized finance—DeFi—because I am bullish on the possibilities its innovations can unlock. While there has been great progress, the next few years will be crucial.” — Jennifer Rosenthal (@jenn_rosenthal) January 27, 2025
It’s interesting to see traditional finance professionals moving into DeFi. They bring experience and a desire to innovate, and their presence is making financial services more efficient and transparent. But it also challenges the existing order of conventional financial institutions.
DeFi’s rise is pushing traditional banks to adapt. It removes intermediaries, offering quicker and more transparent services. Traditional institutions are now looking to integrate DeFi’s advantages—like automation—while keeping security and stability.
Integrating DeFi into the financial world is no small feat. Regulations will need to catch up to the unique features of DeFi. Policymakers have to find a middle ground between encouraging innovation and maintaining market integrity. Rosenthal’s job at DEF will be key in pushing for smart policies that support DeFi’s growth.
The future of DeFi seems bright. More professionals are likely to make the jump from traditional finance, which should lead to new financial products and services that mix DeFi’s transparency with traditional banking’s reliability. The coming years will be critical to shaping the future of finance.
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