Published: March 04, 2025 at 12:20 pm
Updated on June 09, 2025 at 7:07 pm




Sea Limited is making some waves in Southeast Asia, huh? Their e-commerce platform, Shopee, is growing like crazy, and it’s having a huge impact on their financial services, SeaMoney. Let’s dig into how these two are working together to boost profitability and make Sea Limited a major player in a crowded market.
Shopee’s been on fire lately. Their gross merchandise value (GMV) shot up by over 23% year-on-year to $28.6 billion. With more people buying stuff online, it’s not just good for Shopee. It’s also great for SeaMoney. The more users Shopee gets, the more chances there are to sell them financial services, which leads to more transactions and more money for SeaMoney.
By combining their e-commerce and financial services, SeaMoney can reach Shopee’s massive user base. They can offer financial products that are perfect for people who shop on Shopee. This setup makes it easy for users to adopt digital financial services, which is a win-win.
When it comes to numbers, SeaMoney has been doing pretty well. Their GAAP revenue increased by over 55%, totaling $733.3 million. A big chunk of this comes from their loan book, which grew by more than 60% to around $5.1 billion. This is a solid performance and shows SeaMoney’s strength in the Southeast Asian lending market.
What’s even more impressive is how SeaMoney has been profitable since late 2022. This success is mainly due to the connection with Shopee, where more user activity leads to more people using their financial products.
In a crowded landscape, Sea Limited’s diverse business strategy gives them an advantage. They’re smartly using their e-commerce platform to boost their digital financial services, which sets them apart from the competition. While many companies are struggling to stay profitable, Sea Limited’s approach seems to be working.
They’re also focusing on local needs and forming strategic partnerships, which adds to their strength. By catering to Southeast Asian consumers, Sea Limited can deal with regulatory hurdles and stay ahead in digital financial services.
Looking ahead, Sea Limited expects continued growth across its main business areas. They forecast Shopee’s GMV to grow by about 20% for the year, which is only going to help SeaMoney. They plan to increase credit penetration both on and off Shopee to ramp up their loan book growth.
In the entertainment sector, Sea Limited also sees double-digit growth in user base and bookings for Garena. Their focus on content and user engagement should help drive growth across all segments, contributing to the company’s overall growth trajectory in 2025.
To sum it up, Sea Limited’s e-commerce growth is helping their digital financial services become more profitable, creating a connection that boosts user engagement and market presence. As they keep innovating and expanding, they’re in a good position to deal with a crowded market. With their diverse business model and strategic growth plans, Sea Limited is on track to keep succeeding in Southeast Asia’s fast-changing digital landscape.
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