Crypto Ads Are Changing: Google’s New Rules and What It Means

Google just dropped a bomb on the crypto world. Starting January 15, 2025, if you’re looking to promote your digital asset exchange or wallet in the UK, you better be registered with the FCA. This is a big shift and honestly, it’s about time. The new policy is going to change how we see crypto ads and, more importantly, who gets to run them.

A New Era of Compliance

This is Google’s way of saying, “We want the good guys only.” Now, you can’t just set up an online crypto trading app and start blasting ads without some serious paperwork. The new rules are all about compliance and consumer protection, but let’s be real: they’re also a bit of a pain in the ass for anyone trying to get started with crypto trading.

What about the smaller players? They’ll have to shell out cash to get their offerings certified. But hey, if you’re compliant, you might actually get some traffic from this. Does it stifle innovation? Maybe a little. But it might also make for a safer crypto exchange environment.

What This Means for Us

What does this mean for the future of crypto trading? Well, if you’re an online crypto trader, it could be a good thing. More credibility and trust in the system are never bad. But for new platforms trying to find their footing, the barriers to entry just got a little higher.

The new policy aims to make sure that the advertised products are as good as the ads say they are. You need to comply with all the rules, and if you don’t, you’ll get a warning. And if you still don’t comply? Bye-bye ad account.

Are you ready for a new era of crypto ads?